Boeing Versus Airbus: The Inside Story of the Greatest International Competition in Business. John Newhouse, Author. Knopf $ (p). Boeing Versus Airbus has ratings and 30 reviews. John Newhouse delivers a thorough and thoughtful analysis of the airline industry from the suppliers to. In this getAbstract summary, you will learn: How the world’s two largest passenger aircraft manufacturers, Boeing and Airbus, compete;; How they are organized;.
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Jan 16, Pages.
I do wish this newhouxe been polished a bit. Shares of the Boeing Company were among my first acquisition of U. These two newhousee are the two biggest rivals in the aviation industry and the biggest business rivals internationally. If you are looking for a look at the state of the airline industry around this is a great place to get that information and consider the challenges that face air plane producers across the world.
China’s upcoming entry into the commercial aircraft market will make this an ongoing “who’s in first? It is so lacking in cohesive organization that the last section of the second chapter reads like the end of the book for example.
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Apr 26, Kathy D rated it it was amazing. It reads like a tennis match and Newhouse provides blame, praise and insight for both airframe manufacturers. Good Read, Book felt like an insider information. See all customer images. Delivery and Returns see our delivery rates and policies thinking of returning an item? Combining insider knowledge with vivid prose and insight, John Newhouse delivers a riveting story of these two titans of the sky and their struggles to stay in the air.
To get the free app, enter mobile phone number. Please try again later. Also, the chronology of events is not maintained rather few chapters are just filled up with contents un-necessary to the point or not relevant in the context. He has served as assistant director of the U.
To see what your friends thought of this book, please sign up. He lives in Washington, D. Boeing versus Airbus is certainly not as good as Newhouse’s earlier book The Sporty Book which covered the major events in the airplane manufacturing industry during the s. A very good accounting of the rivalry over the years between Boeing and Airbus in the market for commercial aircraft. Please try again later.
Write a product review. He is the author of eight other books, including Cold Dawn and Europe Adrift. I spotted an error in the final paragraphs of chapter eight: Shopbop Designer Fashion Brands.
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Boeing versus Airbus by John Newhouse | : Books
Bythe company suffered from mismanagement and had adopted the newhouxe of complacent, risk-averse culture that had once characterized its competitor. Jan 08, Pages Buy.
The inside story of each company in the last ten years. I gersus recommend looking elsewhere, unless you are so drawn to the subject matter that you can ignore how embarassingly bad this book is executed.
Creating the World’s First Jumbo Jet and Other Adventures from a Life in Aviation much more interesting since that book looked at all aspects of getting the plane off the ground. Aug 31, K C rated it it was ok.
The Economist gave this book a great vwrsus. John Newhouse takes us through Boeing’s fall in the ‘s, to the corrupted leadership of Airbus in the ‘s. Aug 06, Jmswtsn rated it really liked it. Newhouse looks at not only their current state but how each boeijg into its position from mergers and acquisition to government subsidies. Aug wirbus, Philip rated it really liked it Shelves: It’s been a boon to airlines, who have benefited from every more efficient airplanes at competitive prices even though a classic duopoly like this usually results in less favorable outcomes for buyers.
Open Preview See a Problem? Always of interest, the battle between Airbus and Boeing is fascinating reading for an aviation buff like me. It provides insight of how Airbus rise and compete Boeing. Apart from that I found it really interesting and informative.
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